Create visuals and video that make mobile products, interfaces and developer-focused stories easy to understand across both major ecosystems.
Creative Team · Upwork Opportunity
Creative work built to stop the scroll.
We are looking for creative talent who can combine strong visual execution with performance thinking. Before applying, review the role expectations and the reference examples so you understand the creative direction we are building toward.
Recommended: review the sample library before submitting your proposal.
01 · About 101 Digital
Build the visual layer behind a mobile app ecosystem.
101 Digital works with the Android and iOS developer community to develop and publish apps. This creative role supports that ecosystem by turning mobile products, developer work and app experiences into clear, polished digital content for our website and marketing channels.
Produce hero videos, app showcases, feature graphics, screenshots, device mockups and supporting visual content for the 101 Digital website.
Support app launches and digital campaigns with creative assets that can be tested, refined and reused across multiple channels.
What we want the creative to communicate
Modern technology · clear product storytelling · strong visual hierarchy · trustworthy presentation · developer-friendly communication.
03 · Role Overview
A creative role with a performance mindset.
The role combines creative production with performance-focused iteration. The strongest candidates can execute polished creative while understanding why a concept, hook or visual treatment is likely to perform.
Turn concepts, footage and briefs into polished video and graphic assets.
Use retention, hook and drop-off signals to inform creative decisions.
Iterate on concepts and variations with the growth team to find winning directions.
02 · Expected Deliverables
What you may create for the team.
The exact mix will depend on campaign needs, but the role is designed around practical website, product and performance creative.
Hero sections, product explainers, app demonstrations, short-form edits and motion-led feature presentations.
Mobile screenshots, device mockups, feature graphics, UI-focused compositions and launch visuals.
Static ads, overlays, social assets, promotional graphics and creative variations for testing.
Animated typography, UI transitions, callouts, product highlights and clean visual storytelling.
Alternative hooks, pacing, headlines, visual treatments and other controlled variations for iteration.
Consistent templates, visual components and production patterns that help the team scale creative output.
04 · Core Expectations
What you will be expected to do.
These expectations are based directly on the role brief and describe the combination of creative production, design and marketing integration required.
01
Performance Video Editing & Motion Graphics
Craft high-retention short-form ad creatives with powerful opening hooks, dynamic pacing and sharp motion design optimized for paid social. Creative should communicate the core message quickly and maintain attention throughout the edit.
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02
Graphic Design & Visual Assets
Produce supporting static ads, overlays and visual assets that maintain brand consistency while helping maximize campaign CTR. Visual decisions should remain clear, purposeful and aligned with the creative direction.
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03
Digital Marketing Integration
Analyze performance metrics such as hook rate, retention and drop-off alongside the growth team. Use those signals to continuously test, refine and iterate on concepts that show potential.
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05 · Creative Quality Standard
What strong work should demonstrate.
The first moments should communicate the creative idea quickly and create a clear reason to keep watching.
Editing rhythm should support the message rather than relying on effects for their own sake.
Motion elements should improve hierarchy, emphasis and storytelling while remaining visually clean.
Typography, overlays, graphics and visual treatments should feel like part of one coherent system.
Creative decisions should connect to measurable outcomes such as retention, hook rate and CTR.
Be prepared to test variations, learn from results and improve concepts rather than treating the first version as final.
05 · Candidate Profile
Who will thrive in this role?
We are looking for a creative operator who can execute independently, communicate clearly and improve work through feedback and performance data.
Relevant examples are more important than a long list of tools. Show your strongest work first.
Understand how mobile interfaces, product features and user journeys should be communicated visually.
Be comfortable using hook rate, retention, drop-off and CTR signals to refine creative.
Strong typography, spacing, timing, composition, audio and visual consistency matter.
Explain creative decisions clearly and respond well to feedback and iteration.
Take a brief from concept through production while keeping quality and deadlines in view.
06 · Before You Apply
Quick candidate checklist.
Use this as a final self-check before submitting your proposal.
I reviewed the video and image references.
I understand the expected creative direction.
I can demonstrate relevant editing or design work.
I understand performance-focused creative.
I can work with feedback and iteration.
My portfolio contains relevant examples.
Ready to apply?
Review the samples. Then show us why you are a strong fit.
We recommend reviewing the reference library before submitting your proposal. It will help you understand the creative direction and quality level expected for the role.